In my last post, I talked about content, and in this post, I’m going to talk about the design itself.
If someone states that their website is mobile-friendly, it most likely means that you can use their website on a mobile device without too many limitations. If they state that their website is responsive, this means that their website will automatically resize and rescale to make it usable on a smaller viewport (display). This usually works in a manner where the website doesn’t lose content but does sometimes lose a little bit in design in order to be usable.
If your website is not at least mobile-friendly, then you are losing customers. It is estimated that somewhere around 65% of all websites globally are viewed on a mobile device. This means that you could be losing more than half of your potential customers if your website is not viewable on a mobile device.
But there is so much more beyond just being mobile-friendly or responsive. If your website is not appealing to your clients and potential new customers, then you are losing business.
Your website needs to be quick loading too, and part of that is the theme you choose. If your website doesn’t load in 3-4 seconds, people will leave and if it doesn’t catch their eye or help them in 10-20 seconds they leave. So you need to use a design that compliments your business and helps you keep them on your website.