Pay To Drive - Update
In September, I made a post about subscription-based heated seats in select BMW cars. In that post, I mentioned that it won’t be long before more things in the automobile world will be subscription based in years to come. Well, I guess it is “years to come” now.
Mercedes-Benz has started charging owners of its Mercedes-EQ EQE and Mercedes-EQ EQS electric cars $1,200 per year for faster acceleration of their vehicles. Well if you are a speed freak, it isn’t that big of a boost either, we are talking 0-60 mph being reduced by 0.8 or 0.9 seconds.
The really great part of all this is a study by Cox Automotive found that three-quarters of consumers said they were not willing to pay an annual or monthly subscription fee for most items on their new vehicle.