May is Lyme Disease Awareness Month. Activists throughout the United States use it as an opportunity to organize walks, 5K runs, showings of the Lyme documentary Under Our Skin, and other events to help educate the public and/or raise funds for research. Some write letters to their local newspapers, share information via Facebook, Twitter, and Pinterest, or tell their story via a YouTube video. Some work with their city, county, or state officials to obtain proclamations of Lyme Disease Awareness Month—which can result in media coverage.

Resources:
LymeDisease.org
Global Lyme Alliance