BMW | Average Joe Weekly

September 4, 2022

BMW, Control, Cruise, Heated, radio, Seats, subscribe

Pay to Play, er, pay to drive?

Pay to Play, er, Pay to Drive? BMW is heading down a very slippery road, with its new subscription-based heated seat model. This really burns my ass, see what I did there. Seriously, this is the start of a very slippery slope. Today it is subscribing for heated seats, tomorrow it is subscribing to use… Continue reading Pay to Play, er, pay to drive?

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